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rachel yamada | ux / ui

Rachel Yamada

My background in human behavior allows me to go beyond aesthetics, delving into the details of user interactions. Employing empathy as a driving force, I design interfaces that cater to the diverse needs and emotions of users.

Skills & Tools

Tools: Figma, Miro, Trello, Google Workspace, Wix Studio, VsCode, Canva

User Research: Surveys, Interviews, Usability Testing, Card Sorting, Persona Development, Information Architecture, User Journey Mapping, Analysis

User Interface Design: Responsive Web Development, HTML/CSS Basics, Attention to Detail, Creativity and Innovation, Data-Driven Decision Making, Typography, Hierarchy

Customer Service: Communication, Empathy

Additional Professional Experience

Talbots

Remote

Sales Associate

  • Upheld a welcoming and hospitable environment and attitude to clients, consistently receiving high satisfaction scores

  • Maintained knowledge of new monthly merchandise as well as older product, ensuring the ability to assist guests efficiently and recall the availability of the requested item

  • Guided clients through new merchandise and informed them of current promotions and upcoming events to maintain motivation and interest in the brand

  • Conducted personalized style appointments while raising confidence in her body, building deeper relationships in the process

October 2024 - October 2025

Certifications

User Experience and Design Thinking

Interface Design

Visual Design

Web Design

Projects

Refining Player Insights and Accessibility in Overwatch 2

Remote

UX Researcher & Designer

  • Conducted user research to gather insights on player activity and gauged overall satisfaction with the product to identify key areas for improvement and inform design decisions

  • Analyzed reviews to understand pain points from both gamers and general users

  • Condensed data into user personas and journey maps to foster empathy and ensure alignment with user needs

  • Organized card-sorting activity with participants to inform information architecture

  • Utilized Figma to create wireframes and prototypes

  • Tested multiple iterations of designs to continuously improve product

May 2024 - Present

GBCS University Redesign

Remote

UX Designer

  • Analyzed existing website and gathered insights into levels of usability and accessibility

  • Utilized Figma to create wireframes, adhering to desired design themes and direction

  • Actively requested feedback from CEO, VP of Technology, Team Lead and colleagues to find ways to continuously improve product

  • Researched user needs and frustrations to pinpoint areas that need improvement while creating solutions to meet those needs

December 2024 - Present

Experience

SkyIT Services - Subsidiary of GBCS Group

Remote

UX / UI & 3D Graphic Design Intern

  • Conducted gap analyses to identify differences and areas of improvement between the desired design and the current one

  • Collaborated closely with the CEO, VP of Technology and colleagues to receive feedback and confirm design direction

  • Utilized Canva to create eye-catching design posts to increase company visibility and client retention

December 2024 - Present

University of California, Irvine - Department of Continuing Education

Remote

UX / UI Design and Research Apprentice

  • Dedicated 350+ hours of learning and application of UX research and design principles

  • Collaborated closely with peers and instructors to ensure design standards are met

  • Actively requested feedback to continuously improve skills used to thoroughly complete projects

July 2023 - January 2024

Education

B.S. Psychology

Stockton, CA

University of the Pacific, CA

September 2019 - May 2024

UX / UI Design Program

Remote

University of California, Irvine

July 2023 - January 2024

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